1623 Brewing Company Unveils New Branding Package
Website, Logo, Labels Updated as Company Expands its Maryland Operations
July 1, 2021 – (Eldersburg, MD) – 1623 Brewing Company announced today that it is updating its look and increasing its web and social media presence through a host of robust enhancements coinciding with the expansion of its brewery operations. The company updated its web, logo, labels and other marketing elements to kick-start its post-pandemic growth.
Brewery operation expansion is near complete as 1623 added 720 barrels of capacity more than doubling its current production. The company added two 60-barrel lagering tanks to its arsenal of stainless steel, as well as a state of the art centrifuge, and a counter-pressure canning line to increase its daily output for distribution.
“Brand consistency across all elements of our operation is extremely important to our growth throughout Maryland and regionally,” said Michael McKelvin, President 1623 Brewing Company. “Improving the quality and efficiencies of our brew process was step one. Now it’s time to elevate our market presence through consistent branding, messaging and look.”
The core products that 1623 produces will not change. 1623 IPA, 1623 Hefeweizen, 1623 Pilsner and 1623 Stout will lead the charge and carry the new brand-forward look into the future. Customers will find that the seasonal, specialty and one-off beers in market will have a similar look as new products enter the market.
The company’s new website will deliver more complete market information to include new products, taproom events, off-site events, and a near-live beer finder for where to locate 1623 products.
1623 Brewing Company is located in Eldersburg, Maryland in the Liberty Exchange business park. The company distributes its products throughout Maryland and has recently entered a 34 county territory in Pennsylvania’s eastern most counties.
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